Between May 10th and 14th, three renowned international influencers from the equestrian sector visited Menorca to discover the island and its horse. This initiative is part of the international promotion strategy that has been developed over several years by the Association of Breeders and Owners of Purebred Menorcan Horses.
Mexican industrial engineer David Alonso, with more than 25 years of experience in promoting natural horsemanship, Turkish equestrian influencer Yusuf Yildiz, and the well-known Saudi Arabian equestrian presenter and commentator Abdullah Hamad Altwijri, the main voice of The Saudi Cup, were the central figures of an unprecedented promotional journey that began with their attendance at the Purebred Menorcan Horse Fair.
The close collaboration between the Association of Breeders and Owners of Purebred Menorcan Horses and the Fundació Foment del Turisme de Menorca, the Spanish Institute for Foreign Trade, the Royal Spanish Federation of Select Livestock Associations, and Livestock Genetics from Spain led to a promotional initiative targeting three strategic international markets outside our usual economic environment. This initiative made it possible to promote Menorca—its history, its culture, its traditions-and, of course, its horse.
During their stay on the island, the three guests had a full agenda, combining activities to discover the local gastronomy (at several traditional restaurants of the island) and the island’s natural and cultural heritage (including a horseback route along the Camí de Cavalls and visits 
to Menorca’s Talayotic heritage sites, declared a World Heritage Site by UNESCO), with others related to the Purebred Menorcan Horse (attending the XXVII Breed Fair, visiting the winning stud farms of the morphological contest, and taking part in photoshoots in iconic settings).
As a result, these influencers have shared captivating content -videos, reels, and stories- about the Purebred Menorcan Horse across their platforms, generating unprecedented visibility in key international markets that had previously been unaware of the breed.
